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Revolte-ingly Named Cars May Not Fly
Ever since cars began coming in more than just black, we’ve seen some fascinating approaches to car-naming. Citroën’s new Revolte (or REVOLTe) is no exception. Released at the IAA Frankfurt Motor...
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How Ford, Intel and McDonald’s Align Sustainability Perception and Performance
At the June 24th New York City launch of the Interbrand and Deloitte Best Global Green Brands 2014 report, the theme, the Power of Participation, highlighted the most important aspect of...
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Content Savvy: How GE is Leading the Journey to Brand Journalism
In a Wall Street Journal article this week, GE’s Gary Sheffer, Vice President Communications & Public Affairs, is quoted—in what will likely become a standard marketing quip—as saying, “We’re...
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AI, VR, Diversity, Partnerships: The Themes of 2016
As the limits of what’s possible expand at unprecedented speeds (thanks, technology!), the bar for creativity is set higher and higher. The annual Cannes Lions festival is a celebration of...
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Call For Entries: The 2017 Interbrand Breakthrough Brands
Do you know an up-and-coming brand that’s making an impact? Interbrand, Ready Set Rocket, Facebook and the New York Stock Exchange are announcing the second annual Interbrand Breakthrough Brands...
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